Guidelines
Fairness to humanity as a whole:
only offer products and services which are worthy of being designated as fair and honest to all.
Fairness to nature and the environment:
Production and sales/distribution of the product or service must mindfully respect the use of natural resources. A great deal of value is to be placed on prohibiting use of or creating materials hazardous to the environment.
Fairness and attention to every life:
Refusal to sell, use or develop products (plants, meat, etc.) which have been genetically engineered or raised/produced out of proper accordance.
Fairness to society:
Actions are not geared to maximize profits; goals (in some cases precisely formulated) are oriented around achieving higher moral expectations.
Fairness to coworkers:
Regardless of background, origin, race, religion, gender, etc., all individuals are revered respectfully and with dignity. Everyone is treated with equality and reasonably compensated for their work.
Fairness to shareholders:
They shall receive reasonable compensation for their work. Honest reporting on a regular basis, along with responsible mid and long range planning, keeps risk at a minimum.
Fairness to the customer:
The traits and qualities of products/services are described accurately and sold at a reasonable price. The customer is viewed as a business partner.
Fairness to the supplier:
Components, finished products as well as services are purchased at a fair price; this insures their long term survival as a supplier. The supplier is also viewed as a business partner.
Fairness to the competition:
Competitors are treated with respect and decency. There is no slander or defamation of the competition.
Fairness in using the DAN Fairness Seal:
Businesses and organizations obligate themselves to adhere to all requirements set by the guidelines stated when using the DAN Fairness Seal.